Japanese supermarkets are organized differently, labeled differently, and stocked with products you won’t recognize at first. That’s half the fun — but also the source of some expensive mistakes. Here’s a guide to navigating Japanese supermarkets with confidence from day one.
Major Supermarket Chains Chain Notes Price Level イオン (AEON) Nationwide, large stores, some English signage Mid ライフ (Life) Urban focused, good quality Mid マルエツ (Maruetsu) Common in Tokyo/Kanto Budget–Mid セブンフレッシュ / イトーヨーカドー Reliable quality Mid オーケー (OK) Discount chain, no-frills, excellent value Budget 業務スーパー (Gyomu Super) Bulk/restaurant supply open to public Very cheap 成城石井 (Seijo Ishii) Premium, imported goods, English labels Premium ナショナル麻布 (National Azabu) International, Minato-ku Tokyo Very premium Supermarket Layout Basics Section Japanese What’s There Produce 野菜・果物 Vegetables, fruit Meat 精肉 Beef, pork, chicken Fish 鮮魚 Fresh fish, sashimi Dairy 乳製品 Milk, cheese, yogurt Frozen 冷凍食品 Frozen meals, dumplings Deli/Prepared 惣菜 Ready-to-eat side dishes Noodles/Rice 麺・米 All types Condiments 調味料 Soy sauce, miso, vinegar Snacks お菓子 Chips, cookies, candy Drinks 飲料 Water, juice, tea, soda Alcohol お酒 Beer, wine, shochu, sake Bread パン Often a separate bakery section Seafood Prep Area — Live tanks (crabs, fish) sometimes present Must-Know Japanese Food Items Staples 米 (kome) — rice. Buy 5kg or 10kg bags. Koshihikari (コシヒカリ) is the most popular brand. 味噌 (miso) — miso paste for soup. Red miso (aka) is stronger; white (shiro) is milder. 醤油 (shoyu) — soy sauce. Kikkoman is the standard. だし (dashi) — soup stock granules. Add to water for instant Japanese broth. みりん (mirin) — sweet cooking sake. Essential for Japanese home cooking. Protein 豆腐 (tofu) — firm (momen) or silken (kinugoshi); cheap and versatile 納豆 (natto) — fermented soybeans; strong taste; very cheap (¥70–150 for 3-pack) たまご (tamago) — eggs; Japanese eggs are very high quality; safe to eat raw Ready-to-Eat (惣菜) The sōzai section is one of the best things about Japanese supermarkets:
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