Walk into an izakaya without knowing the drill and you’ll spend the evening nodding at things you don’t understand. Walk in prepared and you’ll have one of the best nights Japan has to offer. Here’s exactly what to expect and how to order.
What Is an Izakaya?
An izakaya sits between a bar and a restaurant. You order food and drinks simultaneously throughout the evening — it’s not a dinner followed by drinks, it’s both at once, continuously.
- Sit-down format — usually floor cushions (座敷) or tables and chairs
- Small shared dishes — like tapas; order many and share
- Drinking is expected — but non-drinkers are accommodated
- Evening-only — most open 5pm or 6pm, close midnight or later
Types of Izakaya
| Type | Description | Price Range |
|---|---|---|
| Chain izakaya | Torikizoku, Watami, Shirokiya | ¥2,000–4,000/person |
| Independent (個人経営) | Neighborhood spots, often better food | ¥3,000–6,000/person |
| Specialty izakaya | Yakitori-ya, seafood, regional cuisine | ¥3,000–8,000/person |
| Standing bar (立ち飲み) | No seats, cheaper, quick drinks | ¥1,000–2,500/person |
How to Enter and Get Seated
- Wait at the entrance — a staff member will seat you (don’t seat yourself)
- Say the number in your party: “二人 (futari)” = 2 people, “三人 (san-nin)” = 3, etc.
- Smoking preference may be asked — 禁煙 (kin-en) = non-smoking
- You may be handed a warm towel (おしぼり, oshibori) — use it to clean your hands
The First Order: Drinks and Otoshi
First drinks: The server will ask almost immediately: “お飲み物はお決まりですか?” (What would you like to drink?)
Otoshi (お通し): You’ll automatically receive a small appetizer dish you didn’t order. This is otoshi — a cover charge in food form, typically ¥300–500/person. It’s not optional.
What to Drink
Beer (ビール)
- Draft beer (nama biiru) — most popular first drink
- Major brands: Asahi, Kirin, Sapporo, Suntory
Chu-hi (チューハイ)
- Canned or draft carbonated cocktail — shochu + flavored soda
- Very popular, light, usually ¥300–500
Highball (ハイボール)
- Whisky + soda — very popular in Japan; excellent with food
Sake (日本酒)
- Ask for 冷酒 (reishu) for cold sake or 熱燗 (atsukan) for warm sake
Shochu (焼酎)
- Japanese spirit distilled from barley, sweet potato, or rice
- Usually served with ice (on the rocks) or soda
Non-Alcoholic Options
- ウーロン茶 (oolong tea) — most common
- ジュース / ソフトドリンク — soft drinks available at all izakayas
Nomihodai (飲み放題) — All-You-Can-Drink
Many izakayas offer a 2-hour all-you-can-drink option for ¥1,500–3,000. Worth it if you plan to drink throughout the evening.
What to Eat
Must-Order Dishes
Edamame (枝豆) — Salted soybeans. Always a good start. ¥300–500.
Karaage (唐揚げ) — Japanese fried chicken. Essential.
Yakitori (焼き鳥) — Grilled chicken skewers. Order various cuts:
- ねぎま — chicken + green onion
- もも — thigh
- つくね — minced chicken patty
Sashimi (刺身) — Raw fish, typically a fresh seasonal assortment
Gyoza (餃子) — Pan-fried dumplings
Tofu dishes — Agedashi tofu (揚げ出し豆腐) — lightly fried, in dashi broth
Potato salad (ポテサラ) — A comfort food staple at izakayas
###締め (Shime) — The Final Dish End the meal with a starchy dish: rice, ramen, ochazuke (rice in tea broth). This signals the evening is winding down.
Etiquette and Unwritten Rules
Pouring Drinks
- Don’t pour your own drink — pour for others, and let them pour for you
- When someone pours for you, hold your glass with both hands
- When your glass is near empty, someone will offer to refill it — hold it up in response
Kanpai (乾杯)
- Wait for everyone to have a drink before the first sip
- Hold glasses up together: “乾杯!” (Kanpai!)
- It’s polite to clink at eye-level (higher = more respect)
Ordering
- Catch the server’s attention by saying “すみません” (sumimasen)
- Many izakayas now have tablet ordering — just tap and confirm
Paying
- Bills are per table, not individual
- When ready to pay, say “お会計をお願いします” (okaikei wo onegai shimasu)
- Splitting is common — apps like PayPay make this easy
Popular Izakaya Chains (Beginner-Friendly)
| Chain | Good For | Price |
|---|---|---|
| Torikizoku (鳥貴族) | Yakitori, all items ¥360 | Very cheap |
| Watami (和民) | Everything, large menu | Mid-range |
| Shirokiya (白木屋) | Variety, nomihodai deals | Mid-range |
| Uotami (魚民) | Seafood focus | Mid-range |
| Tengu (天狗) | Classic izakaya feel | Mid-range |