Expat Japan Guide

Business Card (Meishi) Etiquette in Japan: A Foreigner's Guide (2025)

You received a business card and shoved it in your back pocket. That was noticed. Meishi exchange is a ritual in Japan, and how you handle it in the first thirty seconds sets the tone for the entire relationship. Here’s what to do — and what never to do. Why Meishi Matter In Japanese business culture, a business card isn’t just contact information — it represents the person and their company. The exchange is a formal introduction ceremony. ...

May 25, 2026 · 3 min · Expat Japan Team